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Key Responsibilities ? Support the development and execution of activation plans and integrated marketing campaigns in line with brand priorities and annual business objectives. ? Assist in translating brand and activation strategies into well-executed campaigns across social, digital and offline touchpoints. ? Coordinate end-to-end campaign execution, including timeline tracking, asset readiness, agency communication and implementation follow-through. ? Work closely with brand, digital, social, e-commerce and other cross-functional teams to ensure strong alignment and smooth delivery throughout the campaign lifecycle. ? Partner with agencies and external vendors on activation briefs, proposal refinement, content adaptation and material development. ? Support KOL and social campaign execution, including coordination, content follow-up, quality control and release planning across relevant platforms. ? Monitor campaign performance, consolidate post-campaign results and identify practical learnings for future activation improvement. ? Support budget tracking and day-to-day project administration in compliance with internal approval processes and financial policies. ? Ensure all activation materials and executions are consistent with brand guidelines and required quality standards. ? Handle day-to-day project management with strong attention to detail, responsiveness and ownership. Key Requirements ? 3 years of experience in activation, brand marketing, social marketing, digital marketing or related areas. ? Solid understanding of campaign execution and marketing fundamentals, with hands-on experience supporting consumer-facing campaigns. ? Familiarity with social and digital platforms, KOL coordination, content development and agency management is preferred. ? Good project management and coordination skills, with the ability to manage multiple workstreams under tight timelines. ? Strong communication and collaboration skills, with the ability to work effectively across internal teams and external partners. ? Analytical mindset with the ability to review campaign results and translate observations into practical recommendations. ? Proactive, detail-oriented and eager to learn in a fast-paced environment. ? Good command of English.