職位描述
該職位還未進(jìn)行加V認(rèn)證,請仔細(xì)了解后再進(jìn)行投遞!
- Develop and execute JD activation strategy, aligning with overall business objectives
n Participate in big IP activations in JD platform based on sales calendar
n Create full year activation calendar and make self-own co-branding activations
n Lead the translation and execution of brand marketing strategy
- Drive wearer to grow through CRM program
n Full year and monthly CRM plan
n Continuously analyze wearer performance and user experience to improve conversion rates
n Conduct A/B testing, analyze user behavior, and implement strategies to enhance the online customer journey
- Collaborate with cross-functional teams
n Build external partnership with JD platform to improve activation performance in JD
n Build internal partnership with marketing, data, and other cross-function team
- Budget control in overall customer
n Full year budget plan of BME in different sub-channel
n Budget tracking of all kinds of budget kind
n Keep efficient budget allocation and performance against business target
- In charge of brand visual convey and brand image control in JD platform
- Responsible for the offtake generated through media buy.
n Participate in annual media strategy in JD start with shopper and category insight.
n Monitor and analyze the ROI performance
n Manage the spending phasing tight with offtake/NTS.
- Responsible for the ISV management and selection.
n Setting up annual goal
n Optimize way of working
n Quarterly agency performance review
- Utilize the data tool in JD to support the wearer growth.
n 4A in JD
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您一旦申請強(qiáng)生職位,即表示您授權(quán)強(qiáng)生使用您的個人信息用于招聘相關(guān)的活動,并保存在強(qiáng)生的招聘系統(tǒng)或數(shù)據(jù)庫中。 我們將根據(jù)強(qiáng)生全球隱私政策對您的個人信息予以負(fù)責(zé)任的管理、使用與保護(hù)。
n Participate in big IP activations in JD platform based on sales calendar
n Create full year activation calendar and make self-own co-branding activations
n Lead the translation and execution of brand marketing strategy
- Drive wearer to grow through CRM program
n Full year and monthly CRM plan
n Continuously analyze wearer performance and user experience to improve conversion rates
n Conduct A/B testing, analyze user behavior, and implement strategies to enhance the online customer journey
- Collaborate with cross-functional teams
n Build external partnership with JD platform to improve activation performance in JD
n Build internal partnership with marketing, data, and other cross-function team
- Budget control in overall customer
n Full year budget plan of BME in different sub-channel
n Budget tracking of all kinds of budget kind
n Keep efficient budget allocation and performance against business target
- In charge of brand visual convey and brand image control in JD platform
- Responsible for the offtake generated through media buy.
n Participate in annual media strategy in JD start with shopper and category insight.
n Monitor and analyze the ROI performance
n Manage the spending phasing tight with offtake/NTS.
- Responsible for the ISV management and selection.
n Setting up annual goal
n Optimize way of working
n Quarterly agency performance review
- Utilize the data tool in JD to support the wearer growth.
n 4A in JD
-
您一旦申請強(qiáng)生職位,即表示您授權(quán)強(qiáng)生使用您的個人信息用于招聘相關(guān)的活動,并保存在強(qiáng)生的招聘系統(tǒng)或數(shù)據(jù)庫中。 我們將根據(jù)強(qiáng)生全球隱私政策對您的個人信息予以負(fù)責(zé)任的管理、使用與保護(hù)。
工作地點(diǎn)
地址:上海徐匯區(qū)上海市徐匯區(qū)新研大廈
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點(diǎn)擊查看地圖
詳細(xì)位置,可以參考上方地址信息
求職提示:用人單位發(fā)布虛假招聘信息,或以任何名義向求職者收取財物(如體檢費(fèi)、置裝費(fèi)、押金、服裝費(fèi)、培訓(xùn)費(fèi)、身份證、畢業(yè)證等),均涉嫌違法,請求職者務(wù)必提高警惕。
職位發(fā)布者
HR
強(qiáng)生視力健商貿(mào)(上海)有限公司
-
制藥·生物工程
-
1000人以上
-
外商獨(dú)資·外企辦事處
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上海虹橋路355號城開國際大廈4樓
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